Month: June 2016

The Power of Good Photography

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Don’t underestimate the power of a good photograph. Whether it’s images of nature and wildlife, family portraits, cute kittens or conflict and war, the photograph has a profound effect on how you feel and what you think. In marketing the visitor economy, many of the key ways of getting the message across to customers use photography, whether it’s to sell a destination, a meal or an event. T...
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Is the Visitor Centre Obsolete?

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Having just read an article by acclaimed travel writer and destination development consultant Doug Lansky “ Is the smartphone killing the visitor centre? ” I started thinking how much the delivery of visitor information in Britain has changed in such a short time. The visitor centre has been hanging on by a thread for quite a while now, and whereas ten years ago there was a visitor centre in mo...
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Go North – Britain is more than just London

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"Why, Sir, you find no man, at all intellectual, who is willing to leave London. No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford.”   Samuel Johnson 1777       I am sure some people still agree with this, after all London’s world class attractions are such a huge draw for visitors to Britain, and so they should be, it is our Capital ...
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